While the impact of COVID-19 has been felt throughout the UK’s healthcare system, economy, and job market, studies have found that women have been hit significantly harder than men. How has the pandemic affected mothers, and how can brands help them regain a sense of balance?

Women often shy away from highlighting their achievements and value at work. But considering they’re positively impacted by another woman’s success, how can brands, platforms, and an inclusive approach help women get comfortable sharing their success and inspire them to claim their worth?

It’s become more apparent that lockdown measures have resulted in women taking on the bulk of household responsibilities as well as balancing their careers. Research shows that the division of labour is a contributing factor and stress is taking its toll on mothers' mental wellbeing.

The systemic biases that women face are increasingly garnering attention, driving more people to push for equality as well as demand affirmative action. A renewed push from the German government aims to tackle gender pay inequalities by promoting women in management.