Long used to store everything from booze to grains to medical specimens, glass packaging is experiencing a resurgence in the beauty sector. But why are contemporary buyers drawn to products encased in this ancient and fragile material? And how can glass packaging influence perceptions of brands?

Whether it’s buying a reusable coffee cup, ditching single-use water bottles, or simply recycling, there are countless ways for people to reduce their plastic waste and help to preserve the planet. Canvas8 spoke to eight Americans to find out whether they’re taking such actions and why.

Starbucks is looking to make its partially recyclable coffee cups 100% recyclable, trialing prototypes in the US, UK, and Canada that cut out all plastic. As concerns continue to grow around plastic waste, people are looking for brands to make it easier to live eco-friendly lives.

Environmental concerns are increasingly influencing people’s purchasing habits across sectors, as evidenced by the growing demand for plant-based ‘meat’ and electric vehicles. But how might these eco-conscious consumers reshape the beer industry? And what can brewers do to be more sustainable?