Many Seniors who may have been apprehensive about using technology pre-pandemic have since changed their tune, with telehealth platforms, in particular, gaining more older users. Brands that make these services as easy to use as possible can play a crucial role in Senior well-being.

By using non-intrusive sensors in a senior’s home, the Billy app provides families and carers with insights into a loved one’s health and wellbeing. Aiming to keep a person comfortable in their home, its approach could provide a blueprint for aiding Australian’s ailing elderly care system.

Having relied on video-calling to curb loneliness during the lockdown, over-65s in Germany found themselves embracing the digital world. And thanks to this increase in tech use, this age group has become more open to what the internet has to offer, creating opportunities for brands to expand their reach.

With older adults still sheltering in place, the risk of prolonged loneliness and social isolation is high. Improved digital literacy isn’t just helping them stay connected and engaged, but enabling other aspects of everyday life, from shopping and entertainment to managing finances and healthcare.