Ageism is rife among Seniors in Australia – 37% report being ignored in society. And with research finding that care for the elderly Down Under is perceived poorly among the general public, businesses are helping shift negative perceptions by building communities of support networks around Seniors.

With COVID-19 highlighting the shortcomings of care for an ageing population, increased public funding for Senior care services is growing in popularity. With health services front-of-mind for many, brands can that recognise and act on the need for stronger care solutions will win favour.

Often subjected to ageism, Australia’s Seniors remain optimistic and have plenty of savings to spend on brands that treat them nicely. So what exactly does the nation’s swelling cohort of ageing yet adventurous and vivacious consumers want to experience before their sun finally sets?

For businesses, it’s a win-win. NSW Seniors Festival is an opportunity to invite one of the largest market groups to simply try something new, with government funding to help. In 2020, the NSW Seniors Festival continues to highlight the growing needs and interests of over-60 Australians.