Gen Zers are increasingly prioritising banking that’s both ethical and sustainability-minded. Tomorrow, a challenger bank founded in Germany, positions sustainability as its top goal, leading the way for brands to merge necessary service offerings with values-driven behaviours.

Berlin-based digital bank N26 may not have any branches, but it’s still connecting with consumers across the world. It has attracted tech-savvy Gen Zers and Yers – along with other neobanks – with one-touch money management using smartphone-friendly features and economical borderless banking.

Money is a universal language, but communities around the world are in search of financial options that are tailored to the way they live their lives. With African and Asian markets experiencing a surge in new wealth and digital connectedness, companies are being expected to adapt and innovate to suit regional needs.

Digital banking is on the rise, especially as social distancing has left people little choice but to bank online. But despite the seamlessness of online banking, young people – more than older cohorts – prefer a hybrid approach, with a blend of AI-powered tools and in-person advice.