Plant-based products have overcome many hurdles, from taste to aesthetic, but they’re still struggling with accessibility. In Australia, a plant-based meat alternative brand called Fable is hoping to change that by launching in Woolworths in a bid to encourage Aussies to shake up their lockdown dinners.

Oatly has launched a campaign showing how teens can sway their dads towards embracing oat milk. Released off the back of research showing that older men aren’t interested in environmental issues, the ads aim to empower teens to educate them and change their minds.

Australians may love their meat, but they are not yet sold on the idea of lab-grown alternatives, with just half saying they would try it. It ticks all the boxes for environmental concerns, animal welfare and even taste, but the one final hurdle to overcome is the mystery of the science itself.

Aussies are among the world’s biggest milk consumers, but with the industry facing economic and environmental pressures and shortcomings in plant-based alternatives coming to light, drinking habits are shifting. How do these changing tastes reflect people’s dietary priorities and values?