From clothes, to shows, to rugs, and even Drake's album covers – musky pink is everywhere. Dubbed 'Millennial Pink', the colour has evolved beyond its initial existence as a fashion trend; it's become a symbol of challenging femininity and masculinity norms, by transcending gendered symbolism.

With aspirations to be ‘the Patagonia of the beauty industry’, Fluff is an ethical Australian cosmetics brand tapping Gen Zers. Its art deco-style refillable packaging, candid approach to beauty, and focus on keeping things simple shows how to engage mindful young consumers without the fluff.

Pharrell may be best known for his music, but his youthful skin has been a widely discussed topic on the internet. And at a time where people are paying more attention to their self-care routines, the musician’s skincare line, Humanrace, taps into well-being without adding gender labels.

As the green wave in shopping continues, people are reevaluating their everyday basics and looking to make eco-minded switches. This includes menstrual products, with the brand Daye offering ethical alternatives that prioritise transparency and sustainability for people who menstruate.