Amid greenwashing tactics and hiked-up prices, shopping sustainably isn't always the most convenient option. To help people out, Primark has launched an in-store recycling scheme that stands as an example to other brands of how to prioritise progress over profit and competition.

With fashion in flux, people are looking for alternative leaders to initiate meaningful change. Bethany Williams’ approach, which goes beyond sustainable fabrics to encompass social enterprise, is a lesson for all sectors in how to create a truly human brand for the pandemic age.

With one eye on its plan for a green future, H&M is trialling an in-store recycling system called Looop, which turns old clothes into new ones. Given that throwaway fashion attracts attention for its lack of sustainability, people are looking to familiar brands to make change easier.

Price is often highlighted as the main driver behind fashion choices. In spite of people’s desire to shop eco-friendly, there’s a high barrier to entry for most ethical brands. Is fashion resale a way to ensure greater eco access, or is the second-hand market causing more problems than it solves?