What makes people believe in a brand’s activist efforts? How can companies connect with values-minded consumers? And can creativity save the world? In this part of the 2021 Expert Outlook, we speak to three experts about how the multiple crises of 2020 will impact consumer citizenship.

Survive the Centuryis an online game that lets players put themselves in the shoes of a news editor, making key decisions about how to sway public opinion. Presented in a futuristic setting, it provides positive escapism for people experiencing eco-anxieties.

A growing number of video games are integrating eco narratives into their design, inspiring players to bring climate activism and an appreciation for nature into their real lives. Young people are eager to play a role in mitigating climate change, and they're practicing scenarios through gaming.

Climate change can feel like an insurmountable challenge. Shifting the focus away from individual action, theClimate Crisisboard game invites players to take on the role of countries and regions in the global fight against climate change, bringing the systemic reality of climate change to life.