With a unique style of humour, Kenyan social media star Elsa Majimbo is appealing to a global audience and getting on the radar of several brands. The release of her first book in collaboration with Maison Valentino shows that comedy can be a useful platform for promoting fashion.

Already gaining steam pre-pandemic, podcast listening has greatly accelerated, giving rise to ‘heavy’ podcast listeners who tune in multiple times a week. Aside from being passionate about audio, this group is also receptive to in-podcast ads, creating opportunities for brands to get their message heard.

Limited real-life interactions in lockdown have led many people to seek out online communications that allow for deeper, more intimate connections. Audio offers a welcome break from screen-based social media, but how can brands best harness this medium to stand out?

Gen Z women in the Middle East face a unique set of social and cultural challenges as they transition from adolescence to young adulthood. Yet as digital natives, they’re exposed to the same influences and issues as their peers elsewhere. So, how can global brands connect with this audience?