Gen Z women in the Middle East face a unique set of social and cultural challenges as they transition from adolescence to young adulthood. Yet as digital natives, they’re exposed to the same influences and issues as their peers elsewhere. So, how can global brands connect with this audience?
Megane Quashie is the founder of Dubai-based Female First Sessions, a platform that celebrates women and showcases a diverse line-up of talent in the Middle East. She is also a producer, DJ, and Grazia Middle East’s music ambassador.
Melissa Moubarak is the strategy and data director at UM MENA. An economist-turned-creative, she is a strong believer in the power of data to fuel more relevant human connections and shapes the media agency’s critical thinking and science-based media planning.
Shukriya Mohamed is a plus-size model and production manager at Soultrap Studio, based in Dubai.
Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.