Even with a pandemic and increasing socio-economic issues, more and more couples are getting hitched. As people come to realise the importance of being with the ones they love, especially during hard times, couples are sealing the deal in understated but intimate ceremonies.

The way Britons get married is undergoing an upheaval as celebrants supplant clerics and brides opt for second-hand gowns. What’s driving couples to downsize their plans, exchange engagement tattoos, and opt for outdoor ceremonies? And how are brands supporting their new traditions?

Modern-day weddings are a far cry from the traditional nuptials of yesteryear – they’re changing shape as traditions evolve or disappear entirely. Against the backdrop of this shift, womenswear brand Kitri is adapting by offering a bridal collection meant to be more flexible and affordable.

A weekend trip to a European city may seem like one of the best ways to send a friend off into married life, but many Gen Yers in the UK are losing their taste for this kind of pre-wedding party. How are financial worries, eco-consciousness, and gender inclusivity shaking up the traditional hen do?