When you add up travel, a gift, and a hotel, being a wedding guest carries a hefty pricetag – top that off with rent, and weddings can take a huge toll on your wallet. Nearly one-third of Gen Y renters go into debt to attend them, giving brands a chance to help them save money and better manage costs.

Wedding registry website Zola is opening a physical store in New York City. Aiming to help couples navigate the stressful world of wedding planning, the pop-up lets people experience all the elements of the brand's inventory, IRL – something Americans see as the new gold standard of retail.

The way Britons get married is undergoing an upheaval as celebrants supplant clerics and brides opt for second-hand gowns. What’s driving couples to downsize their plans, exchange engagement tattoos, and opt for outdoor ceremonies? And how are brands supporting their new traditions?

High street fashion brands are struggling to keep up with the changing times, and the popularity and convenience of online shopping. However, since consumers still love to shop in-store, the end is not necessarily nigh. What can fast fashion brands do to reach shoppers on the high street?