As trust in traditional financial institutions declined after the 2008 crash, challenger banks flourished. Yet while emoji passcodes and bill-splitting features may have been key selling points previously, a growing number of Britons are turning to these platforms for ethical investment options.

Gen Zers are increasingly prioritising banking that’s both ethical and sustainability-minded. Tomorrow, a challenger bank founded in Germany, positions sustainability as its top goal, leading the way for brands to merge necessary service offerings with values-driven behaviours.

As the pandemic accelerates the move towards a hyperconnected society, homeless people are left feeling marginalised, with restricted access to technology. In an effort to keep them connected, Tesco has partnered with Crisis to donate £2.4 million worth of phones to 13,000 people.

After pledging to reform internal policies and commit funds to the Black community, many brands have failed to keep their promises just a year after the murder of George Floyd. This comes as no surprise to consumers, who are increasingly cynical about the longevity of brand commitments.