A report from the Australian government has found that four in ten Australians aren’t getting the recommended hours of sleep, and are feeling burdened by a lack of work-life balance. The economy and the health of individuals are suffering, but brands can perform to help promote better habits.

As well as disrupting their shopping habits and working arrangements, COVID-19 caused the upheaval of regular sleeping schedules for many Americans. With pandemic-related stress set to continue into 2021, how can brands help combat insomnia and guide people into dreamland?

Social distancing saw many Americans rely on technology to work and stay entertained – as screen-time spiked, people split their time across numerous devices. Canvas8 polled 1,000 Americans and spoke to seven to find out how the pandemic has impacted their relationship with tech.

Many Australians aren’t getting a good night’s sleep, with many getting below the recommended hours or failing to sleep through the night uninterrupted. But among those getting the best quality shut-eye are people who use a comfort object like a soft toy or blanket.