Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

As people across the globe abruptly adjust to remote working, many have faced challenges – from WiFi woes to toddler tantrums on Zoom. Canvas8 spoke to Dave Cook, an anthropologist at University College London, to better understand how people can perform their best when working remotely.

With people around the world being urged to socially distance themselves during the COVID-19 pandemic, remote working has fast become a new normal. How can employers bring their staff together (virtually) during this turbulent time, and what are the key challenges remote workers face?

A downside of working from home is missing out on company-expensed food benefits. But fast-casual restaurant Panera is offering to fill the gap with coupons that deliver food for virtual meetings and conferences, tapping desires for employment benefits to continue despite WFH norms.

Zoom fatigue is impacting women more than men, according to research. As people shape their ideal working environment post-pandemic, they need targeted support that recognises and caters to their needs – offering an opportunity for brands to help create optimum, inclusive working environments.