Ten years ago, immigrant or foreign food brands would have felt pressured to "Americanize" their offerings. But as people explore the world via their tastebuds, entrepreneurs are finding that a well-designed label is all it takes to introduce fresh flavors to American palates.

Be it ginger, turmeric, saffron, or cumin, people are stocking up on spices to recreate their favorite restaurant foods. With 2020 putting a pause on vacation plans and keeping people at home, many are embarking on culinary adventures in the kitchen, resulting in a spike in sales of spices.

Plant-based ‘meats’ have evolved from a mere curiosity to a legitimate alternative at restaurants and supermarkets. Beyond Meat is a pioneer in this space, but as new products emerge, its dominance isn’t guaranteed. So, how can it secure its status as the premier maker of ‘meat analogues’?

Making instant noodles a whole lot healthier, Immi Ramen homes in on the growing demand for snacks that are both convenient and nutritious. Stylish marketing and a subscription service cleverly position this cupboard stable squarely at the market of hungry Gen Yers and Zers.