Chinese Gen Zers are brand-savvy shoppers who have more access to product information than their predecessors. But how exactly is this consumer power affecting their beauty buying habits? What do they expect from cosmetics brands and how are their demands shaping the sector?

Dove has launched a campaign called ‘Reverse Selfie’ to address the impact of social media filters on self-esteem – specifically for young girls. The pandemic has led to a surge in social media usage, and there are mental health ramifications when it comes to striving for aesthetic perfection online.

If you’ve caught yourself scrutinizing your face as it stares back at you on Zoom, you’re not alone. The ‘Zoom effect’ and its accompanying appearance anxiety has led to a rise in plastic surgery and cosmetic treatment inquiries as Americans seek to feel more confident in their own skin.

Cosmetic surgery is entering a new era as people seek to take greater ownership of their bodies. Fuelled by the openness of celebrities regarding their own treatments, they’re researching both invasive and non-invasive procedures that can augment their aesthetics to be social media-ready.