As shoppers' values play an increasingly influential role in the agenda of fashion brands, the fur industry has struggled to keep up. In response, Saga Furs is putting its faith in the power of influencers, rather than traditional fashion houses, to win over new audiences.

Prada has announced that it will no longer be producing fur, joining the prominent list of luxury brands that have gone fur-free. Consumers have long been demanding ethical products and are pushing luxury fashion brands to adopt a more ethical and sustainable ethos.

The widespread disruption caused by COVID-19 has forced brands in the luxury sector to rapidly rethink how they connect with customers. With high-end shoppers unable to peruse stores and attend exclusive events, how are labels adapting to stay relevant and ensure long-term loyalty?

Whether due to the expense or eco concerns, there are many reasons not to splash out on high-end goods, especially if they’ll only be used once – but could the sharing economy offer a solution? Canvas8 polled 3,300 Americans and spoke to eight people about their views on luxury rental services.