The pandemic has inflated opposite extremes of consumer attitudes towards snacking – in terms of health and excess – while exposing the need for a rethink towards product placement. What types of behaviors will dictate the new normal, and how should snack brands adapt?

Ready-to-drink meals used to be about hitting the gym or bulking up. But YFood has carved out a niche by proviidng ones that aren't just for people looking to add a bit of muscle. The brand is tapping into the world of healthy, vitamin-filled, convenient food options for time-pressed people.

Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?

When you consider the millions of people working from home, with a kitchen just steps away from their ‘office’, it’s no wonder that snacking went up in lockdown. In fact, more than half of people say snacking has been a ‘lifeline’ in 2020, offering bite-sized moments of comfort and joy.