Non-fungible tokens offer a way for people to digitally own everything from a tweet to a GIF of an NBA play via blockchain technology. How might they forge meaningful connections between fans and their idols? And how can brands sustain engagement with the tech beyond the initial hype?

Following in the footsteps of bitcoin, NFTs have gained a place in mainstream consciousness. Axie Infinity is a play-to-earn game that gives people an opportunity to create and cultivate in-game characters and collectibles, which they can sell on cryptocurrency exchanges and use to earn a living.

NFTs have become the buzz of the art world in 2021, but even though there’s so much art, there are few places to view it. Virtual reality galleries like Spatial are providing these online cultural spaces for people to access artworks, signaling how leisure activities can traverse from IRL to VR.

NFTs are dominating the cryptocurrency conversation and have taken the art world by storm. But with musicians starting to get in on the action, the potential to disrupt the music industry is clear – and Kings of Leon is leading the way by releasing an NFT album, the first band ever to do so.