COVID-19 has impacted every aspect of people’s lives and a looming recession means the worst may yet be in store. Having grown up in the wake of the 2008 crash, Gen Zers are already alert to financial precarity, but how will coming of age during a pandemic shape their relationship with money?

It’s boom time for screen time as Gen Alphas and younger Zers start leveraging the earning opportunities of online play. Yet while they may be more financially autonomous, they may not necessarily have adequate education around money management. So, how can parents and brands help them?

A fintech company has launched a Junior Individual Savings Account (JISA) feature to its app that allows users to plan and save for their children. With parents worried about their children's future, banks can help them easily manage their finances and savings so that they can confidently invest.

Challenger bank Revolut is helping children open accounts with the Revolut Junior scheme, in an attempt to teach them money management. As they grow up in the digital age, Gen Zers and Alphas are using tech and the support of their parents to navigate finances from an early age.