The pressure to please eco-conscious consumers has seen companies make sweeping and often baseless claims about their eco credentials. Software firm Provenance is hoping to help businesses avoid greenwashing pitfalls by launching a rulebook that offers clarification on various eco claims.

With climate change a pressing threat, Britons are becoming more sensitive to their homes’ sustainable credentials. Shifted priorities due to the pandemic mean that some are now looking for eco-friendliness across everything from utilities to furniture design. So, how can brands tap into this?

A campaign by a Colorado oil and gas firm has highlighted flaws in North Face’s eco messaging after the brand refused to supply the firm with an order of branded jackets. Highlighting North Face's reliance on fossil fuels to produce materials, the campaign accuses North Face of green-washing.

The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?