Amazon is making a big move into the beauty business with the launch of its first physical salon in London. The company promises treatments backed by the latest in AR technology, which is likely to appeal to people who are increasingly comfortable integrating tech into their everyday lives.

From eco-credentials to delivery times, discerning shoppers have extensive checklists for brands to meet. But as people increasingly blend online and offline purchasing, what factors affect their buying decisions? Canvas8 spoke to Dr. Andong Cheng about picky shoppers and how to spot them.

Make-up took a backseat during the pandemic as socialising was put on hold. But as restrictions ease and calendars fill up once more, people are eager to let loose through experimental beauty. The cosmetics industry is set to see a boom in sales, with bright colours winning big.

Personalisation is nothing new in beauty, but brands are having to innovate to deliver a bespoke experience in the pandemic context. For YSL, that means launching a high-end gadget that integrates with AI and an app to let people create their own lipstick shade at home.