Ethical financial services are becoming a point of differentiation. With challenger banks often entering the market with ethics or sustainability at their core, the big names are set to catch up. HSBC has released a campaign that highlights the work they’re doing to make a real difference.

Gen Zers are increasingly prioritising banking that’s both ethical and sustainability-minded. Tomorrow, a challenger bank founded in Germany, positions sustainability as its top goal, leading the way for brands to merge necessary service offerings with values-driven behaviours.

Whether it’s swapping a car for a bike or switching to cleaner energy, people are taking steps to reduce their carbon footprint. But it’s not always easy. Aiming to encourage greener spending habits, Tred is a green debit card that shows the real-time carbon footprint impact for every purchase.

Klarna, the ‘buy now, pay later’ giant, has introduced a tool to help its 90 million consumers monitor the carbon footprint of their purchases. It hints at a meaningful way large consumer banks can help people feel more in control as individuals with the power to take action in the climate crisis.