Amid a time of isolation, people are hungry for interactive content, and live streaming - with its blend of entertainment and commerce - seems to tick a lot of boxes. And Nordstrom wants a slice of the action. The department store is launching a dedicated channel for live streaming shopping.

Americans’ approach to using technology in their shopping journeys has fundamentally shifted due to COVID-19, providing new opportunities for brands as pandemic restrictions come to an end. Canvas8 polled 1,020 people and spoke to eight individuals to explore this topic in depth.

With Hi_GuyZ!, Yoox is looking to create a playful e-commerce experience that’s attractive to digitally minded Gen Zers. By winning over this younger cohort, the brand is hoping to cultivate long-term loyalty so young consumers will continue to shop with the company’s portfolio as they age.

People's primary use of social media is shifting from peer connection to a way to engage with brands. As digital-first experiences become the norm, the personalized experience offered online is winning over experience-hunting shoppers from the comfort of their homes.