Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Gen Z hypebeasts have been a driving force behind the popularity of ‘buy now, pay later’ schemes and luxury mystery boxes. But why exactly are these services so appealing to the young and affluent? And how can brands adapt their offerings to attract these shoppers in a crowded online marketplace?

How are Gen Zers cultivating their digital identities outside of mainstream social channels? In what ways do their discussions about mental health differ from past cohorts? How are they disrupting traditional modes of investing? And why is nostalgic content so popular with younger audiences?

Updated regulations have made it easier than ever for anyone to become an angel investor, regardless of wealth or capital. Gen Zers are pooling their knowledge through social media to get on the investment ladder earlier than any generation before them, shaking up the investment scene.

The widespread disruption caused by COVID-19 has forced brands in the luxury sector to rapidly rethink how they connect with customers. With high-end shoppers unable to peruse stores and attend exclusive events, how are labels adapting to stay relevant and ensure long-term loyalty?