Egg cups are selling out across Britain, signalling a shift in eating habits as families make the most of the lockdown by sitting down for breakfast. Amid a resurgence of old-school rituals, other nostalgic practises may make a comeback and become habits that stick post-pandemic.

Impending summer freedoms, shifting ethical priorities, and the precedent set by milk alternatives in other categories have led to a surge in plant-based ice cream products. The conditions are set for alt ice cream to gain mainstream acceptance, along with all the values it represents.

Whether it’s Brussels sprouts at Christmas, pumpkins at Halloween, or hot cross buns at Easter, there are certain foods that are inextricably tied to festive occasions. Why do people crave specific flavours at set times of the year? And how are brands tapping into their long-lasting appeal?

While sourdough starters and ‘quarantinis’ have been among the biggest food and drink crazes of the COVID-19 pandemic, jelly has witnessed a quiet renaissance. How have social media platforms and a desire for nostalgic escapism helped add cultural cachet to this once-reviled foodstuff?