Whether it’s Brussels sprouts at Christmas, pumpkins at Halloween, or hot cross buns at Easter, there are certain foods that are inextricably tied to festive occasions. Why do people crave specific flavours at set times of the year? And how are brands tapping into their long-lasting appeal?
Lisa Harris is a senior editor with over 10 years experience leading some of the UK's biggest food and recipe websites. She writes food and travel features for print and online publications including The Independent, Stylist, The Sunday Times, Time Out, Mr & Mrs Smith, Sainsbury's Magazine, Food and Travel, Fire & Knives, The Liberal, and Waitrose Kitchen.
Tacita Vero is a journalist, maker and graduate from the London Consortium. Her main research interests are cycling culture, underground phenomena and alternative travelling, which have brought her to Abkhazia, Nagorno-Karabakh and Chernobyl.