Getting a vaccine may seem like the easiest choice in the world for some, but for others, a constellation of motivations and fears serves as barriers to accepting medical interference. Canvas8 polled 1,000 Americans and spoke to ten people to find out where they turn for trusted medical information.

What better than a full-fledged pandemic to reveal the thorny nature of American healthcare? Armed with memes, quippy remarks, and an informal tone, online newsletter Out-of-Pocket breaks down a different issue each week in order to inform – but never overwhelm – its readers.

Will menopausal women get the personalised care they need? Might fitness fans embrace recovery? Could the power of collective responsibility outlast the pandemic? In this part of the 2021 Expert Outlook, we speak to three experts about how individualised care can make people more resilient.

COVID-19 hit America’s Latinx population hard, and despite being one of the fastest-growing ethnic groups, they’ve been underrepresented in both clinical trials and rollout campaigns for the vaccine. So, how can brands in the pharma/healthcare space better accommodate these audiences?