While cheese is a popular food, a survey finds that Americans are willing to try 'animal-free dairy cheese'. With taste making it difficult for people to sustain their eco-efforts, there's an opportunity for brands to create foods that carry nutritional benefits without compromising on taste.

People might be keen to take part in Veganuary, but research suggests that the average person will only make it to 8 January before breaking it. With cheese ranked Britons' top temptation, there are opportunities for brands to show that going vegan doesn’t have to mean sacrifice.

Sustainability has fast become a buzzword in the world of food, whether it’s interpreted as clean eating, plant-based proteins, or locally-sourced produce. But as Americans look to balance both comfort and purpose in their meal choices, what can brands do to secure a piece of the pie?

While the US has its fair share of plant-based spots that focus on ‘clean’ eating, with its flavorful food and daring marketing, Slutty Vegan proves the over-the-top, indulgent approach to vegan fare is a winner, especially for an audience that’s often excluded from mainstream vegan culture.