One for the plant parents, Miracle-Gro has designed a range of plant onesies – cute and whimsical outfits for all beloved plant babies. With people turning to new hobbies and sources of comfort during the pandemic, brands can support and celebrate these pastimes with fun and tailored campaigns.

Comfort food has played a key role in the American psyche during the pandemic, with people turning to familiar staples like ice cream and pizza to cope with stress. Looking to satisfy this appetite, Stouffer's has added a comfort staple collab to its roster: LasagnaMac.

The pandemic has inflated opposite extremes of consumer attitudes towards snacking – in terms of health and excess – while exposing the need for a rethink towards product placement. What types of behaviors will dictate the new normal, and how should snack brands adapt?

As our mental health suffers during the pandemic, exercise is proving an essential tool for both physical and mental well-being. With a celebrity following and hundreds of thousands of fans, choreographer Ryan Heffington is raising spirits with Sweatfest, his lockdown dance-workout sessions.