The COVID-19 crisis has not dampened affluent Americans’ desire to travel, but it has affected the kinds of experiences they’re craving. How are brands satisfying HNWIs’ hunger for exclusive and extraordinary trips while also responding to growing expectations for sustainability and privacy?

As Americans get back to traveling, what they want from a trip is changing. Instead of weekend getaways, they’re looking for longer and more suburban options at any time – and as Airbnb looks to bounce back from a year without travel, it’s catering to open-ended travel by enabling flexibility.

Memorial Day weekend saw many travel across the US to reunite with loved ones. But due to COVID-19 concerns, they went by car instead of air and opted for Airbnbs over hotels. Canvas8 spoke to eight people to find out how the pandemic has impacted their summer 2021 travel plans.

Festive travel traditions are getting an overhaul due to the pandemic, with Americans rethinking where they’re holidaying, who with, and how they’re getting there. As people prepare for a radically different holiday period, there are opportunities for brands to support them through it.