Plus-size womenswear surged into the fashion mainstream following calls for more diversity on catwalks and in ads. Plus-size menswear, by contrast, remains an afterthought for most brands. But why might this be changing? And what role can the industry play in promoting male body positivity?

Even as beauty becomes more inclusive, products dedicated to male grooming tend to be on the expensive side. Primark’s beauty collection for men is tapping into the growing interest in targeted and accessible male beauty products that move beyond the standard men's moisturiser.

Staring at our face close-up on constant Zoom calls isn’t doing most people’s self-confidence any favors. A little bit of make-up can give our self-esteem a boost and Tribe is catering to cosmetics-curious men by offering modern make-up’ without the dated messaging of hyper-masculinity.

Personal care products targeted at men have often promoted masculinity stereotypes, either promising the attention of women or intentionally straying away from language perceived as ‘feminine’. STUFF is a men’s personal care brand aiming to dismantle toxic masculinity narratives.