The COVID-19 pandemic simultaneously exposed people to the impact of climate change and distracted their attention from it, leaving many struggling to make the right decisions and take meaningful action. So, how can brands assist Americans in their next steps towards sustainability?

Gen Zers are often described as the eco-conscious generation, but despite growing pushback against fast fashion brands, ecommerce giant, Asos, has remained resilient over the last year, bringing affordable fashion to a large proportion of young consumers.

As sustainability becomes an increasingly important factor in decision-making for many shoppers, more brands are leaning into buzzwords like ‘green’ and ‘compostable’. But the definitions of these terms remain cloudy, meaning many people are falling prey to greenwashing.

Lockdowns catapulted grocery delivery services to success in many cities around the world, with apps like Getir, Weezy, and Gorillas offering to send goods to people’s doors in just ten minutes. But is lightning-fast delivery sustainable? And are there other ways to offer convenience without speed?