The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

ASOS’ ‘My Style is Never Done’ campaign celebrates how a person can use their appearance for self-expression. People often use their purchases to reflect their values, and the clothing brand is demonstrating how individual style can be used to map out the different aspects of the self.

Lockdowns catapulted grocery delivery services to success in many cities around the world, with apps like Getir, Weezy, and Gorillas offering to send goods to people’s doors in just ten minutes. But is lightning-fast delivery sustainable? And are there other ways to offer convenience without speed?

The fashion industry has a long history of reinforcing a limited, Western, and overwhelmingly White vision of what constitutes attractive and appropriate clothing and styles. Canvas8 spoke to Kimberly Jenkins to find out how brands can help to shape a more inclusive fashion landscape.

With fashion in flux, people are looking for alternative leaders to initiate meaningful change. Bethany Williams’ approach, which goes beyond sustainable fabrics to encompass social enterprise, is a lesson for all sectors in how to create a truly human brand for the pandemic age.