Increasingly aware of data privacy issues, people expect brands to be transparent and responsible with their users' data. As a result, some brands are reevaluating their approaches to data in a bid to not only improve their reputation but to also regain trust from consumers.

Stuck at home, children's screen-time increased dramatically during the pandemic, and with more kids online, precarious and unsupervised browsing is causing concern for parents. Apple is looking to ease parental worries by offering a slew of safety features.

With data-sharing enabling everything from smarter cities to more sinister surveillance, the public debate around privacy is becoming increasingly complex. Canvas8 spoke to Alisa Frik, a researcher at the University of California, Berkeley, to understand how people are weighing up the pay-offs.

The arrival of GDPR in 2018 should have helped Britons feel more sure of their digital privacy, but the complexity of the law, coupled with the shocks of Brexit and COVID-19, means that many remain confused about how their online info is managed. How can brands help put people’s minds at ease?