Having navigated through a pandemic, what do parents need now? In this Spotlight on Parenting, we explore what mothers and fathers are prioritising as they try to carve out a ‘new normal’ and consider how brands can make sure they are helping and not adding to the pressure.

Screen-time has soared in the pandemic as children and teens rely on digital means for education, entertainment, and socialising. With parents still concerned about online safety, YouTube has introduced a feature that eases children onto the platform in a safe and controlled way.

Brands and regulators are realising that kids are joining a web built for adults. From creating kid-appropriate games to nailing legally-compliant video content, SuperAwesome’s kid-orientated cyber safety champions changing data and advertising laws for children’s online activity.

At a time when most social platforms are plagued by criticism, TikTok is set on correcting these problems head-on. In an effort to ease parents’ worries, the Gen Zer-driven platform is adding a range of safety controls as well as releasing a series of videos from TikTok stars encouraging users to get offline.