With more time spent at home, the use of voice assistants has risen but many remain wary. What’s important for building trust in these devices? Canvas8 spoke to Jonas Föhr, a marketing and consumer researcher, to understand how people create and maintain trust with voice assistants.

Tech played a crucial role during the pandemic, keeping people entertained and connected to colleagues and loved ones. But as people emerge into post-pandemic life, they’re feeling overwhelmed by the number of devices in their lives, creating room for brands to help them switch off.

Social distancing saw many Americans rely on technology to work and stay entertained – as screen-time spiked, people split their time across numerous devices. Canvas8 polled 1,000 Americans and spoke to seven to find out how the pandemic has impacted their relationship with tech.

Algorithms have become central to discovering new music and products online – but are machine-led recommendations always welcome? Canvas8 spoke to Chiara Longoni, an assistant professor at Boston University, to understand how people’s goals impact their willingness to trust AI.