People are becoming increasingly aware of what brands are doing behind the scenes. But what would cause shoppers to stop supporting them? Canvas8 surveyed 4,982 Americans and spoke to eight people to find out what they would do if a brand did something that didn't align with their values.

Only Fans is a social platform that normalizes sex work, fuels hustle culture, and uses a subscription model to turn social currency into cash. It empowers creators to be in charge of their brand and is part of a growing number of platforms that contribute to The Passion Economy.

While a shift towards open, sex-positive online communities has been underway for some time, the mass migration to online spaces spurred by the pandemic has led to a boom in digital sex work. Facing a recession, people are experimenting with new forms of online sex work to earn cash.

As TikTok subcultures continue to thrive, the kink community is carving out its own space on the platform through #KinkTok, serving as both a safe space where members are free to talk about kink practices as well as an educational hub for the kink-curious, with the aim to help destigmatise kink.