With social media giving everyone a voice and helping to raise awareness of corporate missteps, people are more critical of brands than ever. But ‘call-out culture’ doesn’t have to be a source of concern – it can be an opportunity to create authentic identities both reactively and proactively.

Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.

How are climate concerns impacting everyday decisions? Why is honest discussion essential to breaking down old stigmas? And what actions are people taking to live up to their values? The 2020 Expert Outlook features 42 members of the Canvas8 Network on what to expect in the year ahead.

Unconscious biases are deeply pervasive and can negatively affect everything from healthcare outcomes to hiring practices. Canvas8 spoke to Dr. Stefanie Johnson, an associate professor at the University of Colorado and a Nudgestock speaker, to find out how we can begin to mitigate them.