With would-be jet-setters restricted to holidays at home, the UK holiday market is busier than ever. But amid struggles due to the ‘pingdemic’, staff are facing impatient customers, signalling a need for empathetic campaigns by brands that want to support the industry.

The UK’s traffic light system was intended to restore people’s confidence in travelling abroad again, but it’s had the opposite effect on many. So, what will convince them to start booking overseas trips? Canvas8 spoke to nine Britons to find out how COVID-19 has impacted their summer plans.

With shops and entertainment venues set to open up just before summer 2021, there’s much excitement about ‘revenge spending’. But after a year indoors and time to reflect on their relationships with opulence, what does luxury now mean to Britons? Canvas8 spoke to nine people to find out.

Although Britons are allowed to travel abroad to a select list of destinations, many still see the value in staycations to the British coast to relive their childhood memories. With many seeking to destress, brands can get people excited about staycations by helping them to recreate treasured times.