Lush has launched a mood-boosting bath bomb that encourages people to switch off their devices and enjoy a long, hot bath. The brand is also donating money raised from the bath bomb to a fund that supports grassroots groups that focus on mental health and well-being.

The prospect of a global recession due to COVID-19 is leading many people to curtail their spending – but there's still an appetite for small indulgences. Instead of making big-ticket purchases, shoppers are treating themselves to cheap thrills, a phenomenon known as ‘the lipstick effect.’

Can luxury brands remain relevant in an ever-changing climate? Is slow fashion the future of luxury? How are Gen Zers revolutionising the meaning of luxe? In this part of the 2021 Expert Outlook, we speak to three experts about how people are rewriting the rules of luxury.

How are light-hearted luxuries sparking a sense of joy? Why are HNWIs prioritising fairness and equity in their purchases? How has provenance come to be a signifier of quality? And why are some people viewing personal space as a luxury in itself?