Why are people welcoming indulgent, mood-boosting treats into their lives? How are better-for-you alternatives helping people to optimise their diets? Why are drink choices becoming important markers of people’s identity? And what’s driving the continuing boom in green eating?

The no- and low-alcohol segment has seen steady growth thanks to a rise in mindful, health-conscious consumption, and while it’s lagged behind the more successful beer and spirits categories, demand for no-and-low wine is on the rise. But what do drinkers expect from a less intoxicating tipple?

Motivated by health and wellness, and turned off by an old-fashioned binge drinking culture, Gen Yers are drinking less and on the lookout for drinks that provide a buzz, but don’t leave any regrets the next day.

Baijiu remains the most popular spirit across China, but domestic gin distilleries are localising their flavour profiles through native botanicals and spices to reach new audiences. Gin is generally characterised as British, but these flavours are winning fans by blending the new with the familiar.