Motivated by health and wellness, and turned off by an old-fashioned binge drinking culture, Gen Yers are drinking less and on the lookout for drinks that provide a buzz, but don’t leave any regrets the next day.
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- Locations North AmericaUnited States
- Generation
Jen Batchelor launched her alcohol-free, adaptogenic drinks brand Kin Euphorics in 2018. In May 2019, she raised $5 million in funding from venture capital firms to grow the business.Batchelor launched her alcohol-free, adaptogenic drinks brand Kin Euphorics in 2018. In May 2019, she raised $5 million in funding from venture capital firms to grow the business.
Jordan Tepper is the co-founder of Apologue Liqueurs, a Chicago-based distillery that focuses on transparency, sustainable sourcing, and natural, non-GMO ingredients.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
