Between the growing concerns around tracking on digital platforms and heightened surveillance due to the pandemic, people are thinking twice about how they converse online. With privacy top-of-mind, brands are exploring ways to get consumers to willingly part with their data – whether that’s by offering a monetary reward or being transparent about how this information is used.

In the age of contact-tracing apps and high-profile data breaches, most people say they’re concerned about data privacy – but their actions don’t always align with their beliefs. Canvas8 spoke to Dr. Kirk Plangger to find out why people have such divergent attitudes to data privacy.

The tech world may play a major role in tackling the COVID-19 crisis, with tracing apps potentially limiting the spread of the virus within communities. But will privacy fears hinder these efforts? Canvas8 spoke to eight Americans about sharing health and location data during the pandemic.

From tracking and tracing to logging temperatures, the COVID-19 outbreak has made data-sharing a part of daily life for many. But how do people feel about relinquishing this privacy? Canvas8 spoke to eight Britons to find out their views on sharing health data during the pandemic.