Cultural memory is getting shorter, with mass digitisation causing people to seek solace in the recent past. But it’s not solely about innocence – ‘nowstalgia’ is fuelled by a desire to reimagine and right perceived wrongs. So, how is a meme mindset impacting Gen Z’s media consumption and style?

The COVID-19 pandemic has threatened physical and mental health while fuelling economic and political instability. To escape this chaos, many people have sought comfort in nostalgic TV shows and films – but do they only want reruns? Can reboots of old favourites offer the same sense of escape?

As skateboarding experiences a resurgence across style and culture, fashion brands are cashing in on the interest. US skate and surf retailer PacSun is one of them. But given Gen Zers' penchant for reiterating past trends, it’s reimaging the subculture with these tastemakers and influencers in mind.

Netflix is making moves to launch video games via its streaming service. The intention to offer subscribers a device-agnostic way to engage with virtual worlds signals its continued desire to move away from passive viewership and tap into the growing popularity of gaming.