Instagram’s Checkout feature, where users can buy products directly from a brand’s post, has evolved to include influencer posts. This progression increasingly shortens the step between inspiration and purchase while showcasing consumers’ trust in social media personalities.

For digital natives, Facebook and Instagram are key social lifelines – but they also present a risk to users’ wellbeing as they judge themselves by what they see on these platforms. How is satirical site Lifefaker sparking a conversation about the dangers of obsessing over one’s online image?

The surge in screen-time sparked by COVID-19 has left some people mentally and emotionally fatigued. Yet online habits don’t have to be defined by ‘doomscrolling’ and unrealistic social feeds. How can ‘digital gardens’ facilitate a calmer and more cooperative way to interact on the web?

Millions of people share photos of themselves on social media every day, but the kind of pictures they post on Instagram rarely match those on Snapchat. Canvas8 spoke to marketing professors Alexa Fox and Pom Nakhata to understand how people use selfies and what it means for brands.