The pandemic has meant that many families have had to put their plans on hold, fuelling pent-up desires for travel and adventure. As a result, with restrictions easing families are taking advantage and satisfying their travel itch by experiencing lush and extravagant holidays.

With would-be jet-setters restricted to holidays at home, the UK holiday market is busier than ever. But amid struggles due to the ‘pingdemic’, staff are facing impatient customers, signalling a need for empathetic campaigns by brands that want to support the industry.

Why are people excited to plan trips even if they’re not travelling? What’s driving a sense of eco responsibility when it comes to leisure? How has hyper-local travel become a way for staycationers to find fun closer to home? And why are people using creative hobbies as a wellbeing boost?

With the aid of smartphones, apps, and social media, it’s never been easier for price-conscious holidaymakers to hunt down deals on flights and accommodation. How can brands meet the needs of these tech-savvy travelers? And what impact is COVID-19 having on their vacation plans?