High-profile examples of woke-washing and green-washing have made many people sceptical of brands’ social activism, perceiving their efforts as profit-driven. Canvas8 spoke to Tulsi Achia, a social psychologist and allyship specialist, to learn how organisations can best signal their solidarity.

Tired of not seeing themselves depicted in the skate scene,The Skate Witcheszine works to promote community and champion women, trans, and non-binary people within skateboarding. As people seek better representation in the mainstream, they’re taking advocacy into their own hands.

Calvin Klein’s campaign #ProudInMyCalvins showcases the personal journeys of people from the queer and trans community. Highlighting the importance of LGBTQ+ representation, the campaign tells the poignant stories of people and their journey to self-realization and acceptance.

After pledging to reform internal policies and commit funds to the Black community, many brands have failed to keep their promises just a year after the murder of George Floyd. This comes as no surprise to consumers, who are increasingly cynical about the longevity of brand commitments.